Briefing mediji have launched a mobile app called Briefing Mobile which allows clients to have access to our services via smartphones as well.Learn more
In order for the image you create about yourself and competitors to be as sharp as possible, every day we monitor, sort and archive information.Learn more
Alongside conceptual monitoring of your company and your competition in the media, with market research services we offer our clients added value to estimate the successfulness of efforts invested in media campaigns. Tailor made research is made for each client exclusively.
This service is aimed at business subjects that build their corporate identity in a targeted and self-assured way and at all those who care about being different! With omnibus research, clients can check how the wider Croatian public sees them and how their operations are perceived, and via targeted questions they can find out everything needed for their business activities to be conducted unhindered.
To establish the reach of media publications and campaigns, we conduct our own research on media consumption four times a year on a sample of 1,000 respondents, Croatian citizens of age.
Our team of sociologists, analysts and survey interviewers conducts field research in different sectors of the business and scientific community. We use field and desk methods of gathering data. Research can be conducted via phone or personal interviews, and we also carry out qualitative research like focus groups and in-depth interviews.
Online research is conducted with the help of a carefully selected database of respondents that registered an account at our MCA Online Club.
Over a longer period of time, research like this allows us to monitor trends in different industries.
MYSTERY SHOPPING is one of the services we offer to help clients evaluate the state of the company and services they offer with the unique program Crispy, a sophisticated online tool for mystery shopping. It is intended for all clients that come into contact with users of services or products, particularly in the retail and wholesale sectors, hospitality and hotel industry, tourism, entertainment, education and financial service (banks, insurers) sectors.
By analysing media publications, we examine how the media conveys your message, what the key elements of your media appearance are, and how the target public might have experienced you through the media-conveyed information. Through media analysis, we will examine how the media environment presented you to the wider public. We will determine the strengths and weaknesses of the media representation and establish which of your key messages reached the public and how they were presented in the media.
Briefing start analysis includes an overview of clippings in table form, with a graphical addition that shows an overview of articles by category and source type.
Briefing standard is a detailed analysis of the media image which calculates not just the commercial value of analysed articles but also their PR value for the client.
Briefing Sponsorship analysis evaluates the effect of sponsorships, assessing appearance by media type, the appearance of client's logo in words or images and the value of the appearance expressed in the Croatian kuna whether it concerns a broadcast of a certain event or representation in the media.
Based on the Briefing Standard analysis, our senior analysts draw up the Briefing Smart analysis – a qualitative report that contains an overview of most important topics for you and your competition in an observed period of time – and offer a conclusion with guidelines for improving your media image.
With the Benchmark Analysis we determine the media positioning of the observed subject in all important segments in relation to direct competitors and we establish the overview of the most important topics in a certain period, the image and the positive and negative elements, comparing them with those of the competition.
BRIEFING MEDIJI d.o.o. & BRIEFING ANALIZE d.o.o.
To save you from wasting precious time on everyday searching and analysing in the process of making proactive business decisions, Briefing mediji d.o.o. and Briefing analize d.o.o. offers you media intelligence services tailored to meet your specific requirements.
Briefing mediji d.o.o. and Briefing analize d.o.o. are part of the MCA Group, a leader in media intelligence, research and media consulting in Southeast Europe. MCA Group is part of the international group Newton Media.
As part of the largest media monitoring and analysis group in Southeast Europe, the Newton Group, we are members of the following international organizations:
FIBEP (Federation Internationale des Bureaux d‘Extraits de Presse), global association of media monitoring agencies.
I.A.B.M. (The International Association of Broadcast Monitors), international media monitoring organization.
AMEC (The International Association for Measurement and Evaluation of Communication), international trade group and professional institute for companies and individuals engaged in evaluation of media and communications research.
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