Monitoring and analysis of communication on social networks and Internet portals .
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is one of the services that help customers to assess the state of the company and the services they provide
Learn moreWhat is the competition up to and when does it advertise and how?
Learn moreWe monitor regional and international media in cooperation with our partners.
Learn moreBriefing mediji have launched a mobile app called Briefing Mobile which allows clients to have access to our services via smartphones as well.
Learn moreIn order for the image you create about yourself and competitors to be as sharp as possible, every day we monitor, sort and archive information.
Learn moreThe Briefing Media Database covers printed publications (dailies and weeklies) published since 2000 and most Croatian newspapers published since 2003, and a digitalised newspaper database is available for the period since 2005. A searchable database covering the 24-hour television and radio programme of Croatian national stations is also available for the period since 2005.
Our monitoring list includes more than 365 dailies, weeklies, monthlies and periodicals published in Croatia. The selected articles are categorised by theme and by keywords you will choose according to your own specific requirements in cooperation with our customer support. All articles that have been emailed to you (Briefing Notifications) are stored in your personal online database. The articles stored in the web clipping (online) database are searchable by keywords (one word, several words or a phrase).
We are currently monitoring around 500 web portals in Croatia and abroad. We are also monitoring the contents of portals in the region and beyond in cooperation with our partners. Whether you want to monitor portals in Croatia, the region or internationally, or you want to monitor interactive online media, our customer support will create a specialised monitoring list just for you.
You want to hear what they are saying about you and your organisation on the radio? Whether you would like a transcript, a summary or an audio recording, Briefing mediji is here for you, monitoring more than 60 radio stations irrespective of frequency and regional reach. We can also monitor a special programme, provided that you place your order beforehand. Briefing mediji will make sure that the audio materials are emailed to you according to your selected keywords, themes and formats. Programmes are monitored by keywords defined by the client. We store all media publications in our web clipping database and we notify the client about every new transcript and recording by email.
We record and store the 24-hour programme of national and local radio and television stations in 19 counties. We can also organise the monitoring of programmes from across Croatia that are not on our monitoring list, provided that you place your order beforehand. Order a transcript, a video recording or a summary of the TV story of your choice.
We monitor regional and international media in cooperation with our partners. Briefing’s database offers quick access, understanding and translation options for a number of foreign media sources from any country of the region or internationally, and from all media types.
What is the competition up to and when does it advertise and how?
Marketing sectors find copies of the first ads and monthly, weekly or daily reports on advertisements on TV, in the press, on the web, on the radio and on outdoor surfaces particularly useful.
The advertising reports provide information about total investments in media buying, the advertiser, the product, the slogan, ad size and position, the content of advertising messages, advertising by media types and much more.
With the market’s and the client’s need for news from a particular sector in form of clear and concise information in mind, we specialise in the monitoring and production of publications covering different sectors and industry types. We offer overviews of business news in tourism, energy and environment, real estate, human resources, building and civil engineering construction, finance and banking, higher education, and other management reports custom-made for your industry and your business segment.
The media adrema is a specialised custom-made list of media and journalists that facilitates quick and targeted communication of information to the media. Briefing mediji create the list of media and journalists according to a number of parameters depending on the selected sector and the client’s needs.
An increasing number of companies recognize the importance of social media communication. We enable you to independently monitor discussions on Facebook, Twitter, Google+, YouTube, Usenet and websites. We monitor social media communication with the help of Metricom, our own software for social media and interactive online content monitoring and analysis. Who are your influencers and which ones are the loudest? As a social media intelligence platform, Metricom is a tool that will determine and identify the most prominent individuals in online communication.
Alongside conceptual monitoring of your company and your competition in the media, with market research services we offer our clients added value to estimate the successfulness of efforts invested in media campaigns. Tailor made research is made for each client exclusively.
Are you having a "crisis situation"? In order for you to be able to react to certain publications quickly and efficiently a few minutes after they are posted to social media and websites, we deliver social media and website publications directly to your e-mail address via Instant Report.
Alongside conceptual monitoring of your company and your competition in the media, with market research services we offer our clients added value to estimate the successfulness of efforts invested in media campaigns. Tailor made research is made for each client exclusively.
This service is aimed at business subjects that build their corporate identity in a targeted and self-assured way and at all those who care about being different! With omnibus research, clients can check how the wider Croatian public sees them and how their operations are perceived, and via targeted questions they can find out everything needed for their business activities to be conducted unhindered.
To establish the reach of media publications and campaigns, we conduct our own research on media consumption four times a year on a sample of 1,000 respondents, Croatian citizens of age.
Our team of sociologists, analysts and survey interviewers conducts field research in different sectors of the business and scientific community. We use field and desk methods of gathering data. Research can be conducted via phone or personal interviews, and we also carry out qualitative research like focus groups and in-depth interviews.
Online research is conducted with the help of a carefully selected database of respondents that registered an account at our MCA Online Club.
Over a longer period of time, research like this allows us to monitor trends in different industries.
MYSTERY SHOPPING is one of the services we offer to help clients evaluate the state of the company and services they offer with the unique program Crispy, a sophisticated online tool for mystery shopping. It is intended for all clients that come into contact with users of services or products, particularly in the retail and wholesale sectors, hospitality and hotel industry, tourism, entertainment, education and financial service (banks, insurers) sectors.
By analysing media publications, we examine how the media conveys your message, what the key elements of your media appearance are, and how the target public might have experienced you through the media-conveyed information. Through media analysis, we will examine how the media environment presented you to the wider public. We will determine the strengths and weaknesses of the media representation and establish which of your key messages reached the public and how they were presented in the media.
Briefing start analysis includes an overview of clippings in table form, with a graphical addition that shows an overview of articles by category and source type.
Briefing standard is a detailed analysis of the media image which calculates not just the commercial value of analysed articles but also their PR value for the client.
Briefing Sponsorship analysis evaluates the effect of sponsorships, assessing appearance by media type, the appearance of client's logo in words or images and the value of the appearance expressed in the Croatian kuna whether it concerns a broadcast of a certain event or representation in the media.
Based on the Briefing Standard analysis, our senior analysts draw up the Briefing Smart analysis – a qualitative report that contains an overview of most important topics for you and your competition in an observed period of time – and offer a conclusion with guidelines for improving your media image.
With the Benchmark Analysis we determine the media positioning of the observed subject in all important segments in relation to direct competitors and we establish the overview of the most important topics in a certain period, the image and the positive and negative elements, comparing them with those of the competition.
Briefing mediji have launched a mobile app called Briefing Mobile which allows clients to have access to our services via smartphones as well. One new thing that the mobile app introduces is the option of receiving all clippings "in real time", immediately upon them being archived and processed by our production team.
The Metricom tool allows us to monitor and analyse communication on websites and social media such as Facebook, Twitter, Instagram, YouTube, Google+, forums and comments on articles posted on websites. The data is available for the region, thus Metricom currently monitors content in Croatia, as well as in Serbia, Slovenia, Macedonia, Bosnia and Herzegovina, Montenegro, Slovakia, Poland and Kosovo. Metricom indexes over 700,000 clippings a day, offers a view of impressions and automatically determines the sentiment of every clipping. With our tool you will be able to easily identify influencers and be able to observe interactions of stakeholders, all of it in comparison with the competition. Via Instant Report, we deliver clippings from social media and websites to your e-mail address directly just a few minutes after they are posted.
BRIEFING MEDIJI d.o.o. & BRIEFING ANALIZE d.o.o.
To save you from wasting precious time on everyday searching and analysing in the process of making proactive business decisions, Briefing mediji d.o.o. and Briefing analize d.o.o. offers you media intelligence services tailored to meet your specific requirements.
Briefing mediji d.o.o. and Briefing analize d.o.o. are part of the MCA Group, a leader in media intelligence, research and media consulting in Southeast Europe. MCA Group is part of the international group Newton Media.
As part of the largest media monitoring and analysis group in Southeast Europe, the Newton Group, we are members of the following international organizations:
FIBEP (Federation Internationale des Bureaux d‘Extraits de Presse), global association of media monitoring agencies.
I.A.B.M. (The International Association of Broadcast Monitors), international media monitoring organization.
AMEC (The International Association for Measurement and Evaluation of Communication), international trade group and professional institute for companies and individuals engaged in evaluation of media and communications research.
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SOCIAL MEDIA INTELLIGENCE